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Tag Archives: social media

Personal Brand vs. Company Brand

Personal brand definitions can be tough when you are operating within a corporate environment. But you CAN execute a personal brand right, even despite the lines sometimes being blurred between what is personal and what is corporate. Here’s an example of what I mean: Yesterday, I gave a presentation to a group of professionals where the following question was raised: “If I am creating online content for my company, which is going out under their social media channels, and this content is some of my best work, how do then I build my own personal brand?” This is a real… Read »




LinkedIn Profile Headline: Make it or Break it

If I see another user’s LinkedIn profile headline that says “Unemployed,” I am gonna scream!!! Listen up, people. “Unemployed” is not a job. It is not a goal. It is not positive. It basically is shouting out to the world that you are in a bad place. Your headline should reflect your goal. Your target. It should summarize your background. Point you towards the future. Declare your career target. It shouldn’t look back at real or perceived slights or failures, or your current situation. The first point of contact you have with online networks is how you are found in… Read »




LinkedIn Is A Great Tool…. BUT Here Are 5 More Things You Need To Know

I just saw a great blog post on how LinkedIn can cause problems at work on Resume Bear, and it got me thinking that there are some things that job seekers should be aware of in addition to the excellent points mentioned in that article: 1. Sudden flurry of updates tell your network something’s a-foot. Every time you update one area of your profile, everyone in your network is updated. So imagine if you really start tinkering with your profile in earnest… that means there’s activity going on… and that you are cleaning up your act, possibly preparing for some… Read »




BranchOut Interview with Alison Hillman – original post by Career Sherpa

Special thanks to Hannah Morgan at Career Sherpa who generously shared this awesome post on BranchOut that she wrote in 2/28/2012:  Recently, I had the opportunity to chat with Alison Hillman and Mike Del Ponte of BranchOut and learned more about this helpful Facebook application. There are so many people who have built large networks on Facebook (I’m thinking specifically of recent college graduates, but anyone with more than 100 friends is included) and could benefit from tapping into their personal connections to help them find employment. It is yet another tool to help you nurture relationships. Ali graciously accepted… Read »




Can a Prospective Employer Demand Access to an Applicant’s Facebook Account?

This post generously provided by Dee Rubanoff, an attorney at  Williams, Zografos & Peck in Lake Oswego, OR which represents employers. ———————————————————— Employers are reportedly engaging in “shoulder surfing” during job interviews, meaning that they require an applicant to access his or her Facebook account for viewing during a job interview.  The issue of whether this is lawful has been percolating for a while in the media, and it is a hot button issue for the American Civil Liberties Union (ACLU), but there does not appear to be any established case law yet. Obviously, the uncertainty only relates to non-public information… Read »




Reputation Management: You Are Known By The Company You Keep

Today, I was sent a blast email from another industry professional… someone that I’ve never met nor communicated with prior to this generalized message which landed in my in-box.  In the person’s note, they even apologized for the fact that they were sending a bulk email to everyone within a commonly associated group. I did a quick scan of the message and read that this person was introducing a money-making partnership and was requesting my particiation… along with everyone else whose email was listed in the email (instead of blind-copied as per social netiquette). Like most people, I get a lot of these generic messages in my… Read »




Don’t Be A LinkedIn “Collector” or “User”

One of the most valuable career assets any of us can possess is a high quality business and professional network composed of people we’ve worked / collaborated with (or connected to) at some point in our careers. By taking this approach, there’s something at stake with this LinkedIn approach: the people that we choose to connect with have integrity and quality, we know them and they know us, and we feel comfortable helping them out if they ask for assistance. Let’s take this one level deeper: these people are also the ones with whom we have meaningful relationships and a general level of… Read »




Why LinkedIn Matters In A Job Search

Want to elevate your credentials? LinkedIn can make a difference, and add a significant amount of gravitas to your professional background.  There are a lot of different resources out there that provide helpful tips on LinkedIn, but here are the top things you need to know why you should take LinkedIn seriously as a valid career tool with as much weight as your resume: 1.  Online presence. Nowadays, if your name doesn’t pop up on any online searches, it’s become almost a bad thing. Here’s what an employer thinks: If the candidate hasn’t done anything to get themselves out on the Internet, then it’s… Read »





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