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Personal Brand vs. Company Brand


December 17, 2014
Written by Dawn Rasmussen | Leave a Comment Careers, Social Media

Personal brand definitions can be tough when you are operating within a corporate environment. But you CAN execute a personal brand right, even despite the lines sometimes being blurred between what is personal and what is corporate. Here’s an example of what I mean: Yesterday, I gave a presentation to a group of professionals where the following question was raised: “If I am creating online content for my company, which is going out under their social media channels, and this content is some of my best work, how do then I build my own personal brand?” This is a real… Read »


Biggest Secret About A New Job


December 9, 2014
Written by Dawn Rasmussen | Leave a Comment Careers, In The Workplace

Biggest secret about a new job? Well, part of it is that nobody is born an expert. Same goes with someone who is a new hire. You aren’t instantly productive. Why? Because it takes time to acquire the knowledge required to do it, and do it well. Each job has unique nuances, tasks, and needs. And honestly, the biggest secret about a new job really lies in the fact that there is the dreaded learning curve. And you know what? That learning curve isn’t fun. In fact, it pretty much sucks. The reason is that no one likes to have… Read »


Being Present… Always


December 2, 2014
Written by Dawn Rasmussen | Leave a Comment Careers, Job Search

Being present is important for everything you do. Last night, I was participating on Twitter for the Monday evening #InternPro chat, and the discussion revolved around this topic:  “Don’t throw in the towel yet: “How Will You Make the Next 30 Days Matter?” by @CoachJennie. The reason for this chat conversation? A lot of people looking for jobs simply throw up their hands in December, thinking that it’s a “blow-off” month where the holidays become all-consuming and not much hiring gets done. This belief couldn’t be further from the truth. The good news is that there are a lot of… Read »


Applicant Tracking Systems Don’t Work


November 25, 2014
Written by Dawn Rasmussen | Leave a Comment Careers, Job Search

Applicant tracking systems don’t want you to apply. The people using them agree… on both sides of the equation. A recent post by blogger Liz Ryan detailed the horror of online job applications in a recent Forbes.com article. The actual people using this technology also decry about how they are broken, and go from one system to another searching for a better solution, sort of like wandering travelers lost in a desert. What this boils down to is that for the candidate (aka job seeker), even the people who run applicant tracking systems hate them, and despise how they don’t work…. Read »


The Most Important Interview Minute


November 20, 2014
Written by Dawn Rasmussen | Leave a Comment Interviews

The most important interview minute?  It could be the final closing and asking for the job… that’s absolutely critical. Nope. Or is it the first minute once the interview starts? Nope. The most important interview minute is BEFORE it starts. This moment in time occurs when you are being transferred from the waiting area into the interview room… you have about a minute before things settle down and start to get serious. This is your window of opportunity….It’s what you do when you walk in and make a beeline for the chair where you will be sitting. How you handle… Read »


Boasting Is Not Part of Your Career


November 15, 2014
Written by Dawn Rasmussen | Leave a Comment Careers, Job Search

Boasting “ain’t” where it’s at. Never has. Never will. Look how far boasting got this guy:  (watch this video) He thought he had done a great job and was celebrating himself in the end zone, except he neglected to see a very large mistake he made on the way there. Ouch. The very best football players, or for that matter, any worker, should never be boasting. You should always approach things with a sense of being grounded. There’s nothing wrong with being excited when everyone has a big win… but the key is to remember that no one person is… Read »


Job Descriptions – The Real Hidden Truth


November 4, 2014
Written by Dawn Rasmussen | Leave a Comment Careers, Job Search

Job descriptions have a hidden reality. Any employer who floats out a job description for a position opening actually is doing something every little kid does during the Christmas holidays… writing out their wish list. The job description is really a checklist for their dream candidate. Does that person really exist? Does Santa Claus exist? But as much as the company outlines their desires in the “perfect” applicant, there’s also a hidden truth about the job itself. A lot of what the employer REALLY wants isn’t posted in that announcement. So in a way, the job description isn’t really accurate…. Read »


Exit Plans: Know How To Leave a Job


October 7, 2014
Written by Dawn Rasmussen | Leave a Comment Careers, Job Search

Exit plans : Do you have one? Think of a time when you accepted a job knowing that it wasn’t the right job, but it was “A” job that at least meant income was coming in. During the recession, this was the reality of many people’s job searches.  Jobs were scarce and they were struggling to find work.. a job, any job. But even if you were one of the lucky ones who landed a job that was actually within your target parameters, smart career managers had already hatched their exit plans for their new job. So this begs the… Read »


Don’t Achieve the “Peter Principle” in Your Career


September 26, 2014
Written by Dawn Rasmussen | Leave a Comment Careers

The Peter Principle. It’s a real thing. Don’t know what it is? Basically, it is the concept that people get promoted to the highest level of their own incompetence. In simple terms, you could be the top sales person who gets promoted to director of sales as a reward… because you are doing so awesome in sales. Chaos then ensues as when you screw everything up because you suck at managing people. Sales you can do. Managing you cannot. Congratulations: You have just met the Peter Principle. Unfortunately, the Peter Principle happens a lot in the workplace.  Bosses want to… Read »


Never Undersell Yourself… Ever


September 20, 2014
Written by Dawn Rasmussen | Leave a Comment Careers, In The Workplace, Job Search, Networking

Never undersell yourself.  I know it is difficult sometimes because many job seekers are constantly having to shift their tactics to try and align their backgrounds as closely as possible to position openings. Oftentimes, they find that they might seem overqualified to the prospective employer, and therefore, for the lack of a better description, “dumb down” their résumé in an effort to not come across as strongly. But if you have resorted to these tactics previously, consider these potential career setbacks: You could put yourself back financially by going for a lesser position with equally lesser pay which can mean… Read »


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